Simon Mainwaring Quotes
Corporate executives need to re-frame their responsibilities to include the interests of all the stakeholders in society at large; not just shareholders, but also employees, the citizens of our communities, and those who care about the environment.
Mainwaring, Simon. We First: How Brands and Consumers Use Social Media to Build a Better World. Palgrave Macmillan, 2011.
This is the definition of good business that most conservative a business interests prefer. They do not wish to differentiate among the businesses nor do they wish to imply that businesses have any other obligations or desirable characteristics. By this definition, a business that makes money producing adult pornography is as good as one that develops pharmaceuticals; one that creates well paying jobs is as good as one that creates minimum wage jobs or even exports jobs overseas. Complying with the law in a democracy has never been a definition of good citizenship. It is a minimum duty to which all are obliged some businesses enhance the quality of life; others diminish it. This is where many differ with Mr. Longworth.
Simon Mainwaring is a brand futurist, global keynote speaker, and best selling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and the founder and CEO of We First, a creative consultancy.