Robert Collier Quotes

After people have repeated a phrase a great number of times, they begin to realize it has meaning and may even be true.

Ads push the principle of noise all the way to the plateau of persuasion. They are quite in accord with the procedures of brainwashing.

Politics is gut; commercials are gut.

The art of publicity is a black art; but it has come to stay, and every year adds to its potency.

Advertising is the greatest art form of the 20th century.

Advertising - a judicious mixture of flattery and threats.

Commercials capture your attention, that's all.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Everybody is promoting something.

If you tell people something often enough, they will believe it.

… propaganda on its own cannot force its way into unwilling minds; neither can it inculcate something wholly new; nor can it keep people persuaded once they have ceased to believe. It penetrates only into minds already open, and rather than instill opinion it articulates and justifies opinions already present in the minds of its recipients. The gifted propagandist brings to a boil ideas and passions already simmering in the minds of his hearers. he echoes their innermost feelings.

Those who tell us to be in touch with our own desires are often merely trying to make us believe that what we want is the thing that they are selling. […] We're used to that kind of persuasion, for political candidates as well as commercial products.

All our advertising is propaganda, of course, but it has become so much a part of our life, is so pervasive, that we just don't know what it is propaganda for.

Advertising is the art of persuasion.

People usually believe anything that they are told early and often.

I am sick of deconstructing their propaganda, because it's pretty much the same as it's always been. It's just repeating something over and over again until we believe it and we hope that you believe it.

The art of advertising - untruthfulness combined with repetition.

There is nothing that you may not get people to believe in if you will only tell it them loud enough and often enough, till the welkin rings with it.

A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact.

See, in my line of work you got to keep repeating things over and over and over again for the truth to sink in, to kind of catapult the propaganda.

Propaganda is necessary only for the sake of money!

No passion is stronger in the breast of man than the desire to make others believe as he believes

If you repeat something long enough people believe it's what happened.

The advertising industry is one of our most basic forms of communication and, allegedly, of information. Yet, obviously, much of this ostensible information is not purveyed to inform but to manipulate and to achieve a result - to make somebody think he needs something that very possibly he doesn't need, or to make him think one version of something is better than another version when the ground for such a belief really doesn't exist.

By oft repeating an untruth, men come to believe it themselves.