Simon Mainwaring Quotes
Concerned consumers are realizing that they can use social media to organize themselves around shared values to start effective movements. Social media gives them a sounding board to share ideas, as well as a means to punish irresponsible corporate behaviors.
Topics
Activism
Consumer Behavior, Consumerism, Anti-Consumerism
Social Media
Civic Responsibility, Social Responsibility
Collective Action
Corporate Responsibility
Shared Values
Consumer Activism
Consumer Empowerment
Consumer Power
Corporate Accountability
Digital Advocacy
Grassroots Movement
Online Communities
Online Organizing
Social Activism
Social Media Platforms
Movement Building
Citations
Mainwaring, Simon. We First: How Brands and Consumers Use Social Media to Build a Better World. Palgrave Macmillan, 2011.
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Simon Mainwaring is a brand futurist, global keynote speaker, and best selling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and the founder and CEO of We First, a creative consultancy.
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