Bob Garfield Quotes


[Commenting on negative campaigning:] On the eve of the first Tuesday in November, once again we are faced with the ugly paradox of 30-second-spot democracy: to prove they are worthy of governing us in all that we hold dear, America's politicians must behave in a way that proves they aren't.


Citations

Bob Garfield, Editor-at-Large, Advertising Age, Advertising Age, November 5, 1990

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Mr. Gingrich's injunction represents the worst of American political discourse, which reached a low during the dispiriting presidential campaign of 1988. Then, more than ever before, negative argument displaced reasoned discussion about how a nation might best be governed. The sound bite reigned. Attack commercials flourished. The signs this year aren't any better. Evidence that negative campaigning can come back to sink the sender has had little impact. The races for governor in California and Texas have already seen the same slash and burn. No doubt the proceedings will grow more rabid still as November nears. Negative discourse serves democracy poorly. The temptation to avoid serious debate is already great. It increases as the stakes soar and slander becomes a rewarding, easy option. The issues of the day go untended. The whole affair takes on the character of the gladiator's art. The GOPAC glossary may herald a descent into even lower levels of discourse. It comes blessed by a politician of some influence—the Republican whip in the House—and it is intended for candidates on the state level, many of them presumably running for the first time. Even though Mr. Gingrich himself may not have seen the list before it was mailed, this is a disturbing document. The nakedness of the GOPAC offering also makes it useful. There must be limits to the negative politics that voters will bear; the bald appeal to invective will certainly probe those limits. For now, it should be said that some adjectives in the glossary aptly describe the glossary itself: shallow, sensationalist, and, yes, shame(ful).


Bob Garfield
Bob Garfield
  • Born:
  • Nationality: American
  • Profession: Journalist, Commentator

Bob Garfield (born c. 1955) is an American journalist and commentator. He is a co-host of On the Media from WNYC, alongside Brooke Gladstone. He is also the host of The Genius Dialogues from Audible. Until 2010, he wrote the "Ad Review" TV-commercial criticism feature in Advertising Age. From 1986 to 1999, Garfield was a roving correspondent for All Things Considered and was a longtime advertising analyst for ABC News.