Scott McCloud Quotes
Comic book readers are just as abandoned by the corporate system as the creators, despite the importance supposedly given their hard-earned dollars. The average comics shop can offer only a tiny fraction of an industrywide selection that is itself extremely limited in scope. And even when readers know exactly what they want, the search can be maddeningly futile.
Citations
McCloud, Scott. Reinventing Comics: How Imagination and Technology Are Revolutionizing an Art Form. Paradox Press, 2000.
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Scott McCloud is an American cartoonist and comics theorist. He is best known for his non-fiction books about comics: Understanding Comics (1993), Reinventing Comics (2000), and Making Comics (2006), all of which also use the medium of comics.