Broadcasting & Cable Magazine Quotes
Campaign 2000: Happy Days are Here Again: Ad Dollars Piling Up
Broadcasting & Cable Magazine, Cover Headline, February 28, 2000
Sourced by: Eigen's Political and Historical Quotations
Ball filed this on behalf of the Democratic National Committee. The Republicans had for the first time in political history run a blitz of TV Campaign Commercials which was, to many people, shocking and an infringement on the rights of the general audience. By the time the complaint was heard, both parties were using the new technique and the public has been “blitzed” and “saturated” with politics ever since. But there was a time, 1952, that many people thought of campaign media commercials as oral “spam.”
It was, but each subsequent Presidential election grew much commercial, more sophisticated, and more expensive.
Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum (radio waves), in a one-to-many model. Broadcasting began with AM radio, which came into popular use around 1920 with the spread of vacuum tube radio transmitters and receivers. Before this, all forms of electronic communication (early radio, telephone, and telegraph) were one-to-one, with the message intended for a single recipient. The term broadcasting evolved from its use as the agricultural method of sowing seeds in a field by casting them broadly about. It was later adopted for describing the widespread distribution of information by printed materials or by telegraph. Examples applying it to "one-to-many" radio transmissions of an individual station to multiple listeners appeared as early as 1898.