Margaret Heffernan Quotes


Big data will never give you big ideas... Big data doesn't facilitate big leaps of the imagination. It will never conjure up a PC revolution or any kind of paradigm shift. And while it might tell you what to aim for, it can't tell you how to get there


Citations

Heffernan, Margaret. Uncharted: How to Navigate the Future. Simon & Schuster, 2020.

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Margaret Heffernan
Margaret Heffernan
  • Born:
  • Nationality: American
  • Profession: Businesswoman

Margaret Heffernan (born 1955) is an entrepreneur, CEO, writer and keynote speaker. She is currently a Professor of Practice at the University of Bath School of Management in the UK.