Dick Cavett Quotes
Anything seen on TV is, in a subtle and sinister sense, thereby endorsed.
Cavett, Dick, and Christopher Porterfield. Cavett. Harcourt Brace Jovanovich, 1974, p. 286.
What is amazing about this quotation is that it shows the naivety of one of the most sophisticated politicians in the country. He and many politicians were really surprised that commercial consumer marketing techniques would work so well. He and many others thought that the issue of marketing political candidates was something that should be debated. Meanwhile, all the pragmatic politicians of both political parties jumped on the commercial marketing bandwagon, but the Republicans tended to master and execute the techniques more skillfully.
Many studies have shown that most of us believe that commercial, political, and ideological advertising techniques are effective on most people but they do not feel that they are personally influenced much.
Richard Alva Cavett is an American television personality, comedian and former talk show host notable for his conversational style and in-depth discussions. He appeared regularly on nationally broadcast television in the United States for five decades, from the 1960s through the 2000s.