Richard Branson Quotes
And in the process, we have come up with fuels - algae-based fuels, isobutanol-based fuels and other fuels - that we think will power the planes in the future so that, you know, by 2020 I hope that our planes will be powered on fuels that are clean fuels and are not polluting the environment so that we'll have a green airline and an airline that actually has fuels that will be hopefully cheaper than the dirty fuels of the past. So [we're] doing good and also turning a profit at the same time.
Branson, Richard. Interview. NPR, 2011.
When manufacturers (and other businesses) can be convinced that they can make more money by being environmentally responsible, they will voluntarily do so. Instead of regulations or laws mandating Green policies, he suggests that government and science can move industry by arranging the contingencies so that it makes economic sense for the businesses. Things like cap and trade, tax policy, new technology, and pricing can be very productive.
Sir Richard Charles Nicholas Branson is an English business magnate, investor, and author. In the 1970s he founded the Virgin Group, which today controls more than 400 companies in various fields.