Seth Godin Quotes
And in a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff. And my parable here is, you're driving down the road and you see a cow, and you keep driving 'cause you've seen cows before. Cows are invisible. Cows are boring. Who's going to stop and pull over and say, oh, look, a cow? Nobody.
Citations
Godin, Seth. "How to Get Your Ideas to Spread." TED, Feb. 2003.
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Seth W. Godin is an American author and former dot com business executive.