Never make a decision until you have to.
Too many choices can overwhelm us and cause us to not choose at all. For businesses, this means that if they offer us too many choices, we may not buy anything.
The typical American reports making about 70 [choices] in a typical day.
What we found was that of the people who stopped when there were 24 different flavors of jam out on display only 3% of them actually bought a jar of jam whereas of the people who stopped when there were 6 different flavors of jam 30% of them actually bought a jar of jam.
The expansion of choice has become an explosion of choice.
We are a society dying, said Aunt Lydia, of too much choice.
When you give people too many choices it makes them hesitate and not buy stuff.
The feeling of having no choice or no say is a fear of mine, partly because the idea of loosening oneself from the burden and responsibility of choice and consequence is so intoxicating.
OPTION PARALYSIS: The tendency, when given unlimited choices, to make none.
I've started making my wardrobe a uniform: I find that the fewer options I have, the better my state of mind.
I'm the type of guy where, if I see, like, 20 songs, I don't even wanna listen to one of 'em 'cause it's too much.
I don't want to make decisions about what I'm eating or wearing. Because I have too many other decisions to make.
When I'm tired and therefore indecisive, it can take half an hour to choose the book I am going to have with me while I brush my teeth.
People of the future may suffer not from an absence of choice but from a paralysing surfeit of it. They may turn out to be victims of that peculiarly super-industrial dilemma: overchoice.
Unlimited choice is paralyzing. The Internet has made this form of paralysis due to option overload a standard feature of comfortable modern life.
Decisions can be a major challenge for all of us.
Our compulsive hunger always to know first, speak first and decide first has only been amplified by the fact that we can now all participate instantly in a virtual version of a national cocktail-party conversation on Twitter, Facebook and blogs.
Overload 'em with information an' they'll kill yeh jus' to simplify things.
It is so hard to make important decisions that we have a great urge to reduce them to rules.
If you've ever tried to start up the habit of early-morning exercise, you have probably encountered how easy it is to get derailed by too much choice.
A plan relieves you of the torment of choice.
Avoid making irrevocable decisions while tired or hungry.
People don't get a chance to think, "Why am I a consumer?" Because the decisions come at them so fast and furiously, they're not [even] given time to think, I am a consumer.
My problem is not that there are too few ideas out there. It's that there are too many.
There's nothing scarier than unlimited choices.
