Roger Ailes Quotes

Every dollar not spent is another dollar you have to reach the voters and convey a message.

If you want to run for the United States Senate, you hire a consultant who will do polling for you, who will tell you the kinds of television ads you should run, who will tell you that most of the money you raise has got to go into TV. Raising money, and then putting that money into the hands of consultants, who then put on TV ads - that's more or less what campaigns are about. We've got to change that.

In California, it's hard to buy all the media, no matter how much money you raise or spend, because it's such a huge state.

Politico reports, multiple advisers to the Right To Rise super Pac concede privately that the $40 million spent on positive ads aimed at telling Bush's story yielded no tangible dividends.

In politics, a picture is worth a thousand words.

I know that campaigns can seem small, and even silly. Trivial things become big distractions. Serious issues become sound bites. And the truth gets buried under an avalanche of money and advertising. If you're sick of hearing me approve this message, believe me - so am I.

I think that there was a lot of undisclosed money that came into South Dakota, driving a message to paint me as a Washington partisan, which I don't believe that I am, but it was a message that resonated, after pounding it away for a number of weeks.

As the 2012 elections approach the finish line, the chatter among columnists and political reporters is about upcoming books that take readers inside the campaigns, cutting-edge efforts to micro-target voters on Internet social applications, the enormous money flowing through super-PACs, and extreme political polarization.

The FCC has a moral obligation to protect the public from being ‘blitzed’ and ‘saturated’ with campaign ads.

I did not see my job as Press Secretary as to help the press. My job was to help get Tony Brown and the Labour Party elected.

The Year of the Talking Head

So paid media is when you buy an ad - typically in a presidential campaign that will be in Iowa, New Hampshire, the early states. It costs some money to make the ad, but the greatest cost is in actually placing the ad on TV.

Instead of candidates hiring people, like yours truly, to create campaign media that works on both conscious and subconscious levels to sway the voting public, what if all TV ads were, by law, only allowed to feature the candidate, with, say, the American flag as the backdrop, alone, speaking directly to the camera?

We understand that we're going to be outspent. But we still think we can win decisively because there's some things money can't buy. Among these are votes.

It's hurting Democrats if you do really go profoundly negative in the primary. Most of them don't. They actually realize the most effective use of their money is to make sure they stand out in front of the voters and the voters understand their story.

From its skillful editing to its out-of-control budget and its relentless marketing, Mr. Obama's team played a different game at a different level than Sen. John McCain and his traditionalist staff.

All that is needed is money and a candidate who can be coached to look sincere. Political principles and plans for specific action have come to lose most of their importance. The personality of the candidate, the way he is projected by the advertising experts, are the things that really matter.

It was primary election, but [Donald] Trump hasn't spent a lot of money. Not compared to - I mean, Jeb Bush had a $115 million super PAC, and he has six delegates. It's not a dream, but it's something I do think about.

I believe over the long term he's going to have the money, and he's got the message, that this is going to be one of the finalists for the presidential campaign.

There are a lot of people who say we need to cut the amount of money that's spent in politics. I'm not sure that I agree. But I am sure that if you were talking about cutting the amount of money spent in politics, the media would have a strong interest in opposing you, because they make an enormous amount of money from political advertisements.

We saw recently that Donald Trump has gotten now over $4 billion in free media exposure, Hillary Clinton over $2 billion, and of course I've had almost none.

You can go out and you can run ads all day long on Donald Trump and what he says about women, and you haven't even gotten close to separating his supporters from him, 'cause that's not why they're there.

If you looked at Jeb Bush's campaign, it's more than just money. It's the nature of the candidate and the message and all that stuff.

Look at Jeb Bush, $115 million and Jeb actually stated in December 2014 that he was going to win this primary by not winning it. He was going to win it without winning base voters. They have made it clear they want nothing of their base. They're embarrassed of their base.

[Hillary Clinton] is now lost two times in a row, is the message that [Kellyanne] Conway was sending. But to the Clinton camp, the campaign's never over. It's gonna continue 'cause then you're raising money for the foundation. She's floating the fact she might run again in 2020.