James C. Collins Quotes
A visionary company doesn't simply balance between idealism and profitability: it seeks to be highly idealistic and highly profitable. A visionary company doesn't simply balance between preserving a tightly held core ideology and stimulating vigorous change and movement; it does both to an extreme.
Citations
Collins, James C., and Jerry I. Porras. Built to Last: Successful Habits of Visionary Companies. HarperBusiness, 1994, p. 44.
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James C. "Jim" Collins (born 1958) is an American researcher, author, speaker and consultant focused on the subject of business management and company sustainability and growth.