Frank Herbert Quotes

Talk to people in their own language. If you do it well, they'll say, 'God, he said exactly what I was thinking.' And when they begin to respect you, they'll follow you to the death.

Time your actions so you're not fighting against the currents but moving with them.

Some people naturally have a sense of empathy and an understanding of how to bring their followers to do things. They become great politicians.

Men are apt to be much more influenced by words than by the actual facts of the surrounding reality

I had always suspected language was quite limited in its ability to communicate the intricate mysteries of truth.

If you will please people, you must please them in their own way; and as you cannot make them what they should be, you must take them as they are.

Understanding is not a piercing of the mystery, but an acceptance of it, a living blissfully with it, in it, through and by it.

Somebody's got to tell all the people to be like the water

The old man always said we should attend to the things we have some hope of understanding, and eternity isn't one of them. Well, this world isn't one either.

Most great leaders are also great communicators. Great leaders have learned how to persuade so their objectives can be reached. The most powerful device to persuade is story. Stating facts and figures is not memorable. Emotionally connecting your audience to your idea through story will move them.

Entrepreneurial leadership requires the ability to move quickly when opportunity presents itself.

We can find common ground only by moving to higher ground.

You persuade a man only insofar as you can talk his language by speech, gesture, tonality, order, image, attitude, idea, identifying your ways with his

Experience is always larger than language.

To manage one must lead. To lead, one must understand the work that he and his people are responsible for

I pray for meaning. I pray for the limits of reality to become clear. For a world – and a type of being – that makes sense. I pray for a life after death that is not like this life. I pray for the end of mystery. What would a life be like with all the mysteries solved? If there were no questions, there’d be no stories. If there were no stories, there’d be no language. If there was no language there’d be no . . . What?

The sangha is a community where there should be harmony and peace and understanding. That is something created by our daily life together. If love is there in the community, if we've been nourished by the harmony in the community, then we will never move away from love.

The tao that can be told is not the eternal Tao The name that can be named is not the eternal Name. The unnamable is the eternally real. Naming is the origin of all particular things. Free from desire, you realize the mystery. Caught in desire, you see only the manifestations. Yet mystery and manifestations arise from the same source. This source is called darkness. Darkness within darkness. The gateway to all understanding.

Peace is the language we must speak.

You have to accept the way things are before you can move on.

The greatest leader in the world could never win a campaign unless he understood the men he had to lead.

The type of mind that can understand good fiction is not necessarily the educated mind, but it is at all times the kind of mind that is willing to have its sense of mystery deepened by contact with reality, and its sense of reality deepened by contact with mystery.

Language alone protects us from the scariness of things with no names. Language alone is meditation.

On this platform of peace, we can create a language to translate ourselves to ourselves and to each other.

We see only what we have names for.