Marshall McLuhan Quotes
A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
McLuhan, Marshall. The Mechanical Bride: Folklore of Industrial Man. Vanguard Press, 1951.
There was a social custom amongst the wealthy women of early American society where if they were moving to a new town, they would present their cards to the established female residents, who would then visit the newcomer at her home. Dolley Madison, anxious to bring some social civilization to Washington, still a rough swamp area, went out of her way to visit all comers and the Cabinet (Department) wives then did the same. However, as the government and Washington grew, this became more and more difficult, and subsequent first ladies wanted more of their privacy and time devoted to family. See {620647} for more.
Herbert Marshall McLuhan CC was a Canadian philosopher, whose work is among the cornerstones of the study of media theory. Born in Edmonton, Alberta, and raised in Winnipeg, Manitoba, McLuhan studied at the University of Manitoba and the University of Cambridge. He began his teaching career as a professor of English at several universities in the US and Canada before moving to the University of Toronto in 1946, where he remained for the rest of his life.