Word of Mouth Promotion Quotes

You know, it's not the people in Hollywood who go to see movies that will make a movie successful; it's the people all around the country; it's word-of-mouth.

I started selling out comedy clubs before I got to town with no advertising. I was selling out theaters just on the rumor that I was going to be there.

The Town Hall Pub on a Wednesday night was just regulars anyway, so we could play whatever. Worst case scenario, it would be the same seven people who were always at the bar getting drunk, and they would be there for us. But we just told our friends and family, and they came out to support us. Then they told their friends, who told their friends, who told their friends. It was a full-on event.

Any debut novel is usually a case of spitting into the wind - or, just maybe, casting your bread upon the waters. Without an established audience in place, first-time authors have to hope for resonant word of mouth and a receptive reviewer or three.

That was the crossover line for us, to be able to play that many shows, sell them out real quick and have that tribe queue up outside and still be a mystery to everybody else.

Between Twitter and Facebook, early word of mouth for a film can destroy it immediately or take something you've never heard of and make it a huge hit.

With the growing reliance on social media, we no longer search for news, or the products and services we wish to buy. Instead they are being pushed to us by friends, acquaintances and business colleagues.

I think it's a great time to put out quality work, and it will speak for itself. You don't have to work so hard at being successful at it, because it is something that people want, so when they want it and it is good, then they're going to get it and continue to give it to other people.

The most effective way to build a brand is not by spending millions in advertising, but by finding a clever way to keep your name in the press.

Show Me The Funny' was not very successful ratings wise, but the right people saw me.

I came up with Hotmail's viral marketing idea.

They just expected it to you know... Paul, Steve and I could have hired our own publicist, if we wanted to, but I kind of liked the way it was more of a cult thing and those that liked it, liked it, you know what I mean?