Voter Judgment Quotes
The Democrat campaign operators, led by Robert Woolley, for the first time in an American Presidential campaign, used all the new techniques of public relations and advertising that had been developed. Many observers like the New Republic editors saw this in a negative light for American democracy. They wanted the old method where people met the candidates and had discussions with candidates or heard from others who had. It was in retrospect an editorial of nostalgia, as the country was growing so much that voter “acquaintance” with Presidential candidates was becoming more and more difficult.
This point is taken seriously even today by all modern political campaigns. The “advance man” is a key staff member whose job is to arrange for a good turnout when the candidate appears. The numbers are important, and so is the makeup of the crowd—including the presence of local politicians and people of importance. His older brother was running for Consul—the highest elected office of the Roman Empire. The Handbook, was his advice to his brother as to how to conduct his campaign.
