People didn't suddenly wake up one morning and unanimously say 'I'm fed up with midbudget dramas. I'm only going to see action tent poles from now on!'
I don't know too many people who, when the TV announcer says, 'Viewer discretion is advised', then turn the TV off. Those are code words for, 'Turn the sound up; this is gonna be really good.'
A viewer who skips the advertising is the moral equivalent of a shoplifter.
People in the U.S. will watch anything if it's put in front of their face over and over again. I like to see what's possible, more than anything.
These people that watch our MTV shows, they're not music fans. They're people that are lazy on their couch and want to watch funny videos or whatever.
But of course when people watch morning television, Terry, it's a very different animal. You know, they're running around, they're getting their kids ready for school, they're probably doing eight million things, they're brushing their teeth.
Ya know, if you treat every comic the way you treated me tonight, you would never see a bad show.
People do have viewing patterns, and you disrupt those at your own peril. That's something that everybody learned after 1988. The numbers have gone down every year since that strike. Big time.
Americans of all ages embraced TV unhesitatingly. They felt no loyalty to network radio, the medium that had entertained and informed them for a quarter-century. When something came along that they deemed superior, they switched off their radios without a second thought.
Most people don't watch a movie four or five times; they watch it once.
I've discovered that people don't actually want to have things spoiled, and they really try to avoid spoilers.
People are out of their home on a Saturday night or they're at the movies or they're at dinner and a lot of the people who flip on the television are doing just that. They may have never seen your show before and you can't count on to your audience to be there week in and week out.
Now we know that if we make a ten min video for YouTube, people will watch it.
55% of all Americans lose their remote control 5 times a week. That means that they must see the same show for up to 3-4 minutes a time!
