The great thing about a name like 'Cougar Town' is that you hear it once and you remember it forever. It's a very 'loud' title. But there's a connection to the word 'cougar' that means a lot of people are going to be turned off right away by the title alone without even giving the show a chance.
If 'Bhoot' was called 'Man Ke Rishte,' no one would be interested. The title is a very essential part of a film. It subconsciously prepares the audience as to what they can expect.
The only thing a title can buy is a little time-either to increase your level of influence with others or to undermine it.
I never looked at a title and said, I want that.
A book's title is vital.
I thought of 'The Big Sick' as a placeholder title, to be completely honest. I've grown to love it.
I think titles are tricky because they're like a really short ad for the book. And like an ad, they should open the door in a way that might be more accessible than the book itself. So I always like titles to be familiar. I'm not trying to break ground with the title itself. The title should feel like something already celebrated.
It is stupid to think the audience is a bunch of fools who can be manipulated by long titles and NRI romances.
One of my many theories about short stories is that their titles and first lines ought to be memorable, because if not memorable they will not be remembered, and if not remembered the stories will not be reprinted (because no one can find them).
It's good to have a title that's not just one word. If you're gonna title it, you might as well try and say something.
