Test Screening Quotes

I feel like the great filmmakers who have a true voice, yeah they take the notes, they understand the notes, but it's really about the notes underneath the notes. When you do a test screening and somebody says, 'Well, I didn't like the love story,' but it was probably just too long.

In the first test screening of 'RoboCop,' it tested very high. Then they asked the people why they liked it, and the first answer was, 'I liked it because it was political.' And the second answer was because, 'It feels like it deals with current affairs.' And the third answer was, 'Because it feels emotional.'

The thing that is incredibly helpful is that we screen the movies and we ask the audience if they like it or not and we ask a lot of questions and do testing on the movies. For comedies, at least, it's very helpful. If they're not laughing and they don't say that they loved it, then I have screwed up.

I think testing films are a great tool. And I think showing them to people that you value their opinion is important, but once you give over to what reviewers think, that's tricky. You don't know what their agenda is; it's so subjective. You have got to make sure you are asking someone's opinion who you know.

When I'm shooting, really the audience I'm thinking the hardest about is that first test screening audience who I want to like the film and that first opening weekend audience.

All I mean is, I'm not the kind of audience comedy directors want at a test screening because I seldom laugh, and if I do, it's not very loud. That doesn't mean I don't like the movie.

Multiplicity was a movie that tested really well. People seeing the movie really liked it, but then the studio couldn't market it. We opened on a weekend with nine other films.

A lot of filmmakers hate testing movies. I love it because it's an audience medium. The biggest problem has been the prevalence of all these Internet sites. It's almost impossible to have a test screening without it leaking out on the Internet.

The worst thing you can do after a test screening is slash it for the lowest common denominator.

You learn quite a bit about your film from test screening audiences. With both comedies and movies that are intense, you need to calibrate the film and see how audiences react.

It's a big part of what we do - we test our movies extensively. I'm always there myself. It's sometimes difficult to sit through, especially if it's a version of the movie that's not working particularly well.

The noise you hear after people see something you do - whether it's a TV show or a movie - that always makes you see that thing slightly differently. Without question. The ability of a television series to make adjustments is something you've got to take advantage of. And test-screening a movie can be helpful too. But the part that can be dangerous is when you take those notes as gospel, instead of taking them with a grain of salt. The key is to use the response as one of the tools in your box, as opposed to using it to determine what you do.

Occasionally, we would shoot something and think, 'This is it; we are over the line.' But the test audiences didn't have a problem with it.

Sometimes I go to a test screening and look at the audience in line, and I start to go, "Okay, I bet this is going to work, and this isn't going to work." It's weird, but just going and facing the music and putting it out before a crowd, even before it starts playing, that exercise of putting it up on a screen for people makes you realize things even before it starts rolling. It's really weird. I've heard other people say that, too.

When you put a movie together, you're continually screening it for yourself and you're screening it for other people. It's like a video game power meter. When the power bar starts going down, you've gotta look at what's going on.

Different reactions while film test screening doesn't mean even the audience thinks ambiguity is a bad thing. But if you're asking them right away to start checking things off, they don't know what to do. I think at their best, it applies to when the audience knows what it is. Then, when they say, "Oh, well, I thought it was too boring in blah-blah-blah part," then you better pay attention to it. It's like going for the hamburger. Better be the good hamburger I went for.

You learn quite a bit about your film from test screening audiences.

I've had a lot of movies that didn't get great numbers on test screening, but a lot of times the film was able to survive, or the studio still stayed and supported it.

I think test screening works at its best when the audience knows what it's getting.