Survey Design Quotes

Sampling, statisticians have told us, is a much more effective way of getting a good census.

Polling is an art as well as a science, and the art of crafting good questions is still vital.

A poll survey should indicate at the outset whether it is meant to capture opinions and beliefs for preferences and practices or value and perceptions.

I really like the mission at SurveyMonkey, which is, we help people make better decisions. It's just a great thing.

We saw that our customers required help beyond the data sets they had and that they could benefit from a wider opinion. So we built SurveyMonkey Audience, and we've now got 4 million users who signed up to take surveys. Our clients can choose the demographic they want to hear from, and we can provide that sample.

Our polling methodology has gotten outdated, and, in fact, it's not really telling us what it needs to be telling us.

Certainly, last year we did an episode about the census and sampling versus a direct statistic. You just said the word 'census,' and people fall asleep.

In order to create predictive algorithms, you need to have a training set. So, that training set is created through our quantitative surveys. Those surveys need to include either basic market research questions or basic political polling questions, which might be added to get your opinion on a brand or an issue or a candidate.

There's a lot of work to be done in the polling world, and a need to continue to rethink how we do what we do. We also need to be more open to the idea that any one input - in this case, polls - may not be the only way to hear what people are saying.

Bobby and I went through some old questionnaires about customer requirements for languages, then we compiled a new one and sent it out to a few dozen people we knew.

Surveys show that surveys never lie.