When it comes down to, it's not about the form, it's about the content.
Its like a finger pointing away to the moon. Dont concentrate on the finger or you will miss all that heavenly glory.
Learning consists of ideas, and not of the noise that is made by the mouth.
The men who are great live with that which is substantial, they do not stay with that which is superficial; they abide with realities, they do not remain with what is showy. The one they discard, the other they hold.
Away with the cant of 'Measures not men!'-the idle supposition that it is the harness and not the horses that draw the chariot along.
It's not what you are. It's what you do.
I feed on good soup, not beautiful language.
Catch not at the shadow, and lose the substance.
the whole purport of literature...is the notation of the heart. Style is but the faintly contemptible vessel in which the bitter liquid is recommended to the world.
As a rule, one should never place form over content.
We can not permit ourselves to be narrowed and dwarfed by slogans and phrases. It is not the adjective, but the substantive, which is of real importance. It is not the name of the action, but the result of the action, which is the chief concern.
It is not only fine feathers that make fine birds.
What is real is not the external form, but the essence of things.
Style without content is bad style.
Reader look, not on his picture but his book.
In all great changes of established governments, forms ought to give way to substance
The work should talk.
Beginning with brand rather than substance is dangerous.
We must get the American public to look past the glitter, beyond the showmanship, to the reality, the hard substance of things. And we'll do it not so much with speeches that will bring people to their feet as with speeches that bring people to their senses.
It's what you do that counts and not what you say; therefore I fired my press agent.
You have to make your decision based on the content.
It is but a poor eloquence which only shows that the orator can talk.
Some news managers have been slow to grasp that good television news is always substance over form.
What I have to say is far more important than how long my eyelashes are.
The writer who develops a beautiful style, but has nothing to say, represents a kind of arrested esthetic development; he is like a pianist who acquires a brilliant technique by playing finger-exercises, but never gives a concert.
