The mistake isn't releasing something bad. The mistake is to launch it and get PR people involved. You don't want people to start amping up expectations for an early version of your product. The best entrepreneurship happens in low-stakes environments where no one is paying attention, like Mark Zuckerberg's dorm room at Harvard.
I've learnt that it's possible to be as anonymous as you want. It's a choice, and I've become very, very good at being anonymous.
People working on bigger ideas on a more protracted timeline will be more on the stealth side. They aren’t releasing new PR announcements every day. The bigger the secret and the likelier it is that you alone have it, the more time you have to execute. There may be far more people going after hard secrets than we think.
In Fleetwood Mac I have a persona, I call myself the 'Spider Woman'. I try to imagine myself putting on a spider mask. I become very subdued and quieter, I don't move so fast., I'm in a state of suspended animation.
It isn't too bad for me as when I don't have a beehive, I can go incognito in my scruffs.
Most big companies work in stealth until they think they have a consumer product ready to go.
A head start is rarely large enough to matter, and time spent in stealth mode-away from customers-is unlikely to provide a head start. The only way to win is to learn faster than anyone else.
The chicest thing is when you don't exist on Google.
To remain unknown in this modern world: that, indeed, is real power.
Even when I was making the first 'Paranormal Activity,' I didn't tell anyone I was making it, not my friends or neighbors or co-workers. I just kind of found that there was nothing to gain by announcing to the world that you're doing something.
Okay," Claire finally said. "I admit, he has significant ninja qualities." "Booyah. I will summon the ninja. Oh, and take a lunch break while we burgle." "You’re going too?" "Am I not ninja enough? Are you saying that I lack ninja?
If you are a new startup company, try not to arouse the interest or suspicion of your competition; especially if they are a bigger company. They can crush you while you are still in your startup phase. Lie low while still strengthening your bottom line.
There are times I wish I were invisible. Which is silly, since I do everything I can to stand out.
