Spin Doctors Quotes
This is the earliest use of “spin” and “spin doctors” in a political context that we have found.
It was, but each subsequent Presidential election grew much commercial, more sophisticated, and more expensive.
After Eisenhower’s successful use of TV, in 1952 and 1956, the next election—1960—had a plethora of TV ads which were mostly talking heads and in addition pundits were appearing on TV in the same format.