Social Persuasion Quotes
The British, despite Clinton’s correct perception of its importance, could not capture the “hearts and minds” of the American colonists. The importance of the quotation lies in the fact that it appears to be the first time the phrase was used in a political context. Click http://politicalquotes.org/search/node/Hearts%20and%20Minds to see other, later, political quotations that use the phrase. See especially {628753} which became one of the most famous quotations to come out of the Vietnam War.