If you want to reach a large audience, appeal to idiots.
Make the lie big, make it simple, keep saying it, and eventually they will believe it.
I have invested the best part of my adult political life in helping to try to build up this movement and I am far from perfect but I do think I am able, through the media, to deliver a good, simple, understandable message.
I don't argue when people say that my message is simple, but I believe Jesus' message was simple.
Whatever is worth saying, can be stated in fifty words or less.
Making noise is easy; making stuff people understand is an easy thing to do.
All I want a song to do is just to kind of present an idea.
I said only one word, brought only one message: Love. Love - nothing else.
I will tell [Barack Obama] very simply : present what you have as evidence to the public, be transparent.
I think my music is a way of communicating very directly with people and with people's emotions. I try to make music that doesn't need layers of complexity or obfuscation to speak to people.
The gospel is simply glorious and gloriously simple.
Whatever you teach, be brief; what is quickly said, the mind readily receives and faithfully retains, everything superfluous runs over as from a full vessel.
You have to give the electorate a tune they can whistle.
I'm a big fan of simplicity, especially with songs and I try not to make them complicated. I just make them simple and let people absorb that message themselves. That's my theory.
If you want people to know what your message is, just sing it.
I don't have an ideal reader. I'm trying to reach something simple and, I believe, universal, in every single person.
I work on the assumption that in the crowded mass communication field today you have to get in and get out with your message as quickly and simply as possible. You must communicate the maximum with a single glance.
Find the simple story in the product, and present it in an articulate and intelligent, persuasive way.
When you have an election campaign, it has to be simple and something everybody can relate to.
You need a very, exceptionally clear vision. And to me, a vision is something that you can say in one sentence. The fewer the words the better.
I don't argue when people say that my message is simple, but I believe Jesus' message was simple. Jesus didn't go around condemning people.
I feel like I write the same album every time but each time I try to convey the message more simply.
Keep it simple and repeat it over and over and over again until he gets the country to pass it.
We keep our music simple, no big gimmicks. We tell stories people can relate to, not hard to understand.
The simpler the message, the broader the meaning, in many respects. I think about a song like Free's 'All Right Now,' which I'm often asked about. It's that sort of song.
