Selling Ideas Quotes

Selling and telling are two different things. In politics, we sell ideas.

When you have to prove the value of your ideas by persuading other people to pay for them, it clears out an awful lot of woolly thinking.

During an election, it's like they're doing my job: they're going around banging the drum for their party and selling their movie. You know, it's the same thing.

Give serious thought to why your company should care about your strategy. Specifically, find problems that the board wants to be solved. What are senior managers scared of? Part of becoming a credible strategic thinker is learning effective approaches to selling ideas for your situation. You’ll know that you’re getting better at selling (or pitching) strategy when managers start coming to you when there is strategic thinking to be done.

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

Demagoguery sells. And therefore radio stations will put it on. But that doesn't mean that you can't do something else and also make it sell. You know, when I look at an Ann Coulter or I look at a Rush or I look at a Sean Hannity, I think to myself, 'What kind of self-image do you have?'

TV is all about learning to write in someone else's voice, so if you do it long enough without selling your own project, they assume you don't have your own voice; you're just a good mimic.

I've written about 15 screenplays and they all sold - they were all sold on pitches.

We have to sell conservatism to non-conservatives. We have to take our principles and apply them to problems and go sell them to people. We need to show that we have better ideas.

Idea-Advocacy Matrix highlights a couple of things: that good ideas need to be "sold" if they are ever going to see the light of day and bad ideas sometimes do quite well because of the skills of the proponent to sell them.