I'm, in general, an advocate of moderate ticket prices.
It’s unwise to pay too much, but it’s worse to pay too little.
Anything that just costs money is cheap.
[Affordable prices] are important to me. My mother lets me know [if something is too expensive]. With a few dresses, she's, like, "That's too much." "But Mom, it's $59.99." "It's too much." And then I go back and we talk about price points. My family keeps my grounded.
We're going to make the product as good as we can, and we're going to try to put it out as reasonably priced as we can. We don't want a $600 shirt. We want a shirt which is around $100.
Clothing should be like food. There should never be a $5000 sweater. You know what should cost $5000? A car.
Give people what they want, when they want it, in the form they want it in, at a reasonable price, and they'll more likely pay for it rather than steal it. Well, some will still steal it, but I think we can take a bite out of piracy.
I think if you look at Merck's history, I think Merck has a reputation for having been a reasonable company when it comes to pricing, sort of a leader in that respect.
