When people come up to me and say, 'You made it,' I think, 'But I'm not done yet. Not everyone's heard my music.' I want to be a household name.
Being discovered by an audience is an incredibly difficult thing.
If only the people around you know you're an artist, then you're doing something wrong.
Essentially, retweets are like laughs.
My job is to return abstraction to the people: in a sense, to popularize it without lowering the bar, which is a lot easier said than done.
I've never been asked to do a collaboration. I guess I just don't give off that come-and-get-me vibe. I wouldn't be adverse to doing one with Coldplay or U2 - anyone who sells 50 million albums.
Everything we're doing means there is a much bigger audience that we can reach.
Instead of trying to be the queen of cool, it feels like more of an achievement to work with mainstream brands and reach as many people as possible. It's more unexpected for someone like me.
