public relations tactics Quotes

I think you have to play the game on every level. If you need a friendly, charismatic, good-looking guy to be the mouthpiece, then so be it. And maybe Ralph Nader should just be behind the scenes telling that guy what to say.

Candidates rarely win battles with the media, and unless you really know what you're doing you should not tangle with them. The exception is when you know this is a search-and- destroy mission on the part of the media and your case is very strong, you are very articulate, you know what you're trying to accomplish - and you have no alternatives.

Our mass media have little difficulty in selling particular interests as those of all sensible men. The political needs of society become individual needs and aspirations, their satisfaction promotes business and the commonweal, and the whole appeals to be the very embodiment of Reason.

The other thing that gives a scientific man the creeps in the world today are the methods of choosing leaders - in every nation. Today, for example, in the United States, the two political parties have decided to employ public relations men, that is, advertising men, who are trained in the necessary methods of telling the truth or lying in order to develop a product.

Thea was still under the belief that public opinion could be placated; that if you clucked often enough, the hens would mistake you for one of themselves.

The way the Pentagon and its defenders have pushed back against this story is to say: "They weren't doing psychological operations, they were doing information operations and public affairs. They were just helping us spin senators like we normally do."