Everybody in technology seems to want big numbers. Steve never got carried away with that. He focused on making the best.
During my tenure with Nintendo, we've pushed back development a number of times on key games - in the end, it's always worth it - because our focus on quality is so strong.
My sweet spot is figuring out how to make a product that people love and how to refine it to make them love it more. All the rest is business noise.
Obsess about the quality of the product.
I think anyone who makes products has this simultaneous joy and, almost, shame looking at it. You look at it all day, and all you can see is all these things you want to make better.
The celebrated Adam Smith was the first to point out the immense increase of production, and the superior perfection of products referable to this division of labour.
The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products.
Time pressure gradually corrupts an engineer's standard of quality and perfection. It has a detrimental effect on people as well as products
Don’t be in a rush to get big. Be in a rush to have a great product.
We got to this point by constantly perfecting our products.
The one thing we learned over 5 years is that nothing works better than just improving your product.
I had a vision how it should sound and I put all my knowledge into this product and it is a fantastic product. People still tell me that I have the best musical thing there.
