Product Optimization Quotes

The optimum amount of sugar in a product became known as the 'bliss point.' Food inventors and scientists spend a huge amount of time formulating the perfect amount of sugar that will send us over the moon and send products flying off the shelves.

Making a product better often requires removing features.

It's incredibly important to be - once you do have a product - acutely observational about the trends.

Fixing mistakes is one thing. Apple's bigger strength has been its ability to keep improving hit products.

Once your product is working, switch from not caring about this to caring about this a little bit.

I get an incredible thrill and satisfaction from seeing somebody with Apple's tell-tale white earbuds. But I'm constantly haunted by thoughts of, is it good enough? Is there any way we could have made it better?

In my first start-up, I had an initial advertising budget of $5 per day total. That would buy us 100 clicks per day. At $5 per day, marketing people scoffed and said that is too small to matter. But if you think about it, to an engineer, 100 real humans everyday giving your product a try means you can really start improving.

What are the five products you want to focus on? Get rid of the rest, because they’re dragging you down. They’re turning you into Microsoft. They’re causing you to turn out products that are adequate but not great.

You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.

I look at the world and peer into products and think, 'What's wrong with these products?'

You've got to stay super focused on shipping product. There isn't a version two or three if there isn't a great version one.

Organizations get invested into a particular product. And sometimes the best thing is to stop making that product, even though it's profitable, because it has optimized at a local peak.