I don't have a problem to say I am a good merchandiser, because I love objects.
The same time I'm designing my collection, I'm also designing my store. It has to have brand awareness, an identity. I'm also designing the racks and the hangers, and juggling a lot of things.
Conversation: A fair for the display of the minor mental commodities, each exhibitor being too intent upon the arrangement of his own wares to observe those of his neighbor.
The first thing we looked at, in what case were people more likely to be attracted to the jar or jam, so in which case are people more likely to stop when they saw the display of jams and what we found was that more people stopped when there were 24 jams.
The first thing you see when you walk into a store is color.
I loved the fact that if you put goods on the floor, you could watch them sell.
If you are a manufacturer, an Internet company doesn't suit you. An Internet company does not display your product; it can't upsell. But we do a better job than any of the opposition.
