Marketing is all about providing information that will heighten someone's anticipated and real pleasure.
I really do live for the future, because when I'm eating a box of candy, I can't wait to taste the last piece.
I do go into things thinking, 'Right. I'm going to enjoy this.'
A vacation is like love - anticipated with pleasure, experienced with discomfort, and remembered with nostalgia.
I find cooking very sensual. I love getting in there with my hands instead of utensils. With all of the textures and everything, it's very erotic. Also the time it takes to prepare, and the anticipation and the buildup, you know. Then finally, you get to eat.
The sport of digging the bait is nearly equal to that of catching the fish, when one's appetite is not too keen.
One study found that people who just thought about watching their favorite movie actually raised their endorphin levels by 27 percent.
I wish the days to be as centuries, loaded, fragrant. Now we reckon them as bank-days, by some debt which is to be paid us, or which we are to pay, or some pleasure we are to taste.
The youth who follows his appetites too soon seizes the cup, before it has received its best ingredients, and by anticipating his pleasures, robs the remaining parts of life of their share, so that his eagerness only produces manhood of imbecility and an age of pain.
It takes a little time, but the pleasures of cooking begin before the pleasures of the palate, and preparing means anticipating.
Anticipating pain was like enduring it twice. Why not anticipate pleasure instead?
