Leadership is about persuasion, presentation and people skills.
There are good leaders who actively guide and bad leaders who actively misguide. Hence, leadership is about persuasion, presentation and people skills.
I got really good at negotiating from a place of weakness.
I decided that I was going to stop trying to convince older, more established heads of studios or networks to understand me and get me, and focus more on developing relationships with people who already do.
I'm not sure if I can cook. I probably can. But I'm really good at cajoling anybody around me to cook for me.
I've never been good at selling myself.
Cold calling is about developing social skills and getting used to rejection. We are constantly selling something to somebody.
Idea-Advocacy Matrix highlights a couple of things: that good ideas need to be "sold" if they are ever going to see the light of day and bad ideas sometimes do quite well because of the skills of the proponent to sell them.