Perceived Risk Quotes

Lay a beam between these two towers of such width as we need to walk on: there is no philosophical wisdom of such great firmness that it can give us courage to walk on it as we should if it were on the ground.

The risk to be percieved defines the duty to be obeyed.

I've always been shocked that people that I'm actually flying with say, 'Oh, I feel safer on the plane with you.' I'm thinking, 'You must not watch the show because everybody around me gets killed.'

Socially relevant risk is not uncertainty of outcome, or violence of event, or toxicity of substance, or anything of the sort. Rather, it is perceived inability to cope satisfactorily with the world around us.

It's important to understand how people perceive risk, and how that translates into investment behavior.

When I got to college, acting suddenly seemed like a very risky proposition and all my friends were going to law school or med school or Wall Street.

French fries kill more people than guns and sharks, yet nobody's afraid of French fries.

By sort of combining the research of a lot of smart people, I came up with an equation for dread [dread=uncontrollability+unfamiliarity+imaginability+suffering+scale of destruction+unfairness]. The dread equation is a simplification, but it's a way to explain why we fear something so much when it is so unlikely. Part of it is the lack of control. That's why we're more scared of plane crashes than car crashes even though we know rationally which is more dangerous.

We are more prone to generalize the bad than the good. We assume that the bad is more potent and contagious.

You know, people understand fear and opportunity. It may look different, but it's really the same thing.

Amazingly, we’ve become a culture that considers Twinkies, Cocoa Puffs, and Mountain Dew safe, but raw milk and compost-grown tomatoes unsafe.

Most things are not as risky as they seem.

A lot of things that people think are risky, I don't think are risky. I don't get all that. I think what was really risky for network television was to let cable television to take the summers.

By looking at the difference between perceived danger and actual danger, you can fundamentally change your reaction.

Safety's just danger, out of place.

I was accustomed to being in far, far riskier environments. So I thought going into that canyon was a walk in the park - there were no avalanches, it was a beautiful day and I was essentially just walking.

We're in the business not so much of being contrarians deliberately, but rather we like to take perceived risk instead of actual risk. And what I mean by that is that you get paid for taking a risk that people think is risky, you particularly don't get paid for taking actual risk.

Armaments are necessary - or are maintained on the pretext of necessity - because of a real or an imagined danger of war.

The risk element only came from acknowledging other people's attitudes toward it, and realizing that they considered it to be a risk for me to do.

On climbs, there is a general way we manage fear. We look at things objectively, separating out perceived risk from real risk. You can really bring down the level of fear by knowing the real risks and setting aside the others. You also know that panicking just makes things worse.

Sweetie, nothing that flies looks safe, including birds.

I learned that danger is relative, and the inexperience can be a magnifying glass.

A few. . . critics are the only people I ever heard use the phrase 'imminent threat.' I didn't, the president didn't.

It's difficult because we tend to overrate the pain of failure. We fear it too much. That's research that emerges from psychology. We think it's going to be worse than it really is. And, I think, as we get a bit older, really after we leave school or college, we quickly stop experimenting.