Organizational Identity Quotes

... if you talk to say any of the first 40 or 50 employees, they all feel like they were a part of the founding of the company.

To be the organization that we want to be, we have to have a place to play.

I don't know if a company can have a soul, but I like to think it can.

Your personal core values define who you are, and a company's core values ultimately define the company's character and brand. For individuals, character is destiny. For organizations, culture is destiny.

We cannot have a political club and call it an army.

people are all there is to an organization

The name of your organization must mean that you are committed to a policy of peace and the policy of democracy.

It's important in any organization that if visions have any reality at all, it's because the organization believes that the vision is right and that they share in it. Otherwise, it becomes the good idea of one person, and that even more importantly contributes to the sense that it will not survive the departure of that individual.

There is something only a CEO uniquely can do, which is set that tone, which can then capture the soul of the collective.

Who we are, not just the services and products we provide, creates money.

Your organization can start tweeting, but that wont change its DNA.

Great companies are defined by their discipline and their understanding of who they are and who they are not.

Every bank has to find its own DNA.

There's often a good, honest case to be made that a century-old company has not only a knack for growing and managing a P&L, but also, perhaps, a heart and soul.

Our culture is the foundation for our company.

For better or for worse, our company (The News Corporation Ltd.) is a reflection of my thinking, my character, my values.

We're good at what we do because we're a family - this is in our bloody DNA; this is what we do.

Companies that change best over time know first and foremost what should not change.

We don't use the trademark to market anything. It's our identity.

Football clubs need to have a better understanding of what the club stands for and how they go about thier business.

I think culture is a big word for corporate character.

Organizations are accumulations of historical debris. They are not consciously thought. So when you ask the Education Ministry 'What's your core function and who's your client?' they laugh at you. When I say that the client is the Afghan child - and the Ministry is an instrument, not the goal - it's greeted with shock. It's a new idea.

Great companies connect to the heartstrings of their employees to make their purposes known.

I regard my organization as one big family.

With the full power of our 360,000 people, we said to the external world, 'This is what we believe at Accenture is the right thing to do, and gender equality is among the business principles which are fundamental for a company, and we want this to be known outside.'