If it's called THE USA Today, why is all the news from yesterday?
If you've got some news that you don't want to get noticed, put it out Friday afternoon 4:00 pm.
The news now continues all night, whether it's politicians and the president using social media, or it might be a major news outlet dropping giant stories at 9, 10 o'clock at night.
Journalists always like an excuse for why are they talking about something now when they didn't talk about something a week ago. They always like to say something is new.
Television news was expanding to an hour, and producers did not know how to fill the space and time.
But here's my point to the LA Times. If you had a serious story to run, if you thought there was serious misconduct, you don't wait until the Thursday before the Tuesday. You run it early.
The perception is that more important people watch news in the evenings than in the mornings.
For most Americans, Friday afternoons are filled with positive anticipation of the weekend. In Washington, it's where government officials dump stories they want to bury. Good news gets dropped on Monday so bureaucrats can talk about it all week.
