Fueled by Ramen was maybe the first company to see YouTube as a place where music videos would go. The music video, which could never quite find a place on TV, has found its final form on YouTube.
I don't think music videos are as important as they used to be.
I guess YouTube is the new destination spot for music videos. That's where I go.
There are so many songs that have become massive hits merely because the video is great, while the song is pretty rubbish. From that point of view, I think I've always preferred to listen to a song rather than look at it.
Music videos may seem old hat now, but let me tell you, in the summer of 1981, MTV was indubitably the coolest thing ever invented. And the people who were in the videos... coolest people ever. No question.
The heyday of video music was the mid 80's.
You get to actually see the music video on the TV in the pilot and we have the soundtrack playing at this big party. I thought that was sort of a cool moment, to actually have the A-Ha video is pretty cool.
There was a time when country never used to do videos.
As a music video director, I have about 4 billion hits on my music videos on YouTube, and I'm really proud of that.
I was very fortunate to be at the vanguard of music video.
