The iPod made music mobile, but today, how many devices do you need to walk around with? You want it on just one. And inevitably that's going to be the phone.
You start to accumulate your library of music. You want that music everywhere - that's the point where we monetize. If you want portability, mobility, and access, then you buy it.
The situation in America is when it starts moving there, all the bands from England move over to America and work from there, so that they're available all the time for everyone that wants them in person.
The prospect of music being detachable from time and place meant that one could start to think of music as a part of one's furniture.
The main reason people want to pay for Spotify is really portability. People are saying, 'I want to have my music with me.'
The iPod completely changed the way people approach music.
IPods just made music about how many songs you could have on you at all times.
Very few of us have our special listening room where we close off the rest of the world and only hear the music. As musicians or as listeners, we're generally interacting with music wherever we are, whether we're on a train or on the street.
