Marketing Uncertainty Quotes

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.

Half the money I spend on advertising is wasted; the trouble is, I don't know which half.

'I Wanna Hold Your Hand' and 'Used Cars' were absolute failures at the box office. Complete disasters. I learned some sad news: it's not an automatic thing that, if you make a good movie, everyone wants to see it.

I know half the money I spend on advertising is wasted, but I can never find out which half.

Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.

The music business is the most childish business in the world. Nobody knows what they're selling or why, but they sell it if it works.

I wish I could calculate my way to a bigger audience, but I don't think I'm smart enough. Actually, I don't think anyone is smart enough. Most calculations along those lines fail.

Especially with a magazine like Lampoon, which was very dependent on newsstand sales. Our readers didn't usually occupy the same address long enough to get a subscription, because they were in college, or they were hippies. So it was very up-and-down, and we had to calculate how many to print, which was always sort of a headache from a business point of view.