Marketing Costs Quotes

The best ways of marketing were email and banner advertising, but I needed images... and they were very expensive.

If a book sells a few hundred thousand copies or a million copies, which is great, it's perfect for PassionFlix because we don't have the same overhead as some of the studios do to make these movies.

Basically, the big studios and companies distributing your movie just take a big cut of profit for making posters.

Because movies have gotten so expensive, and they're so expensive to market, that means that for a movie to break even or to make its money back, everybody has to go see the movie, and if everybody has to go see the movie, then it can't be about anything.

Any time an investment company has to spend heavily on advertising, it's probably a bad business in which to invest.

I don't spend unnecessarily. The problem with the industry is we don't budget our films. Plus, we spend bizarre amounts on marketing. If you have a good film and a good trailer, you don't need to spend so much.

For years, my job was to make the movie inexpensively. And I could bring it in. What I can't control are the costs of marketing.

We lose money on signing up the customers where there's some marketing costs associated with giving them a free month. It doesn't much matter whether you make a little bit or lose a little bit.. as you well know, because you lose a ton on every copy of The Washington Post (newspaper).

The cost of acquiring new customers and maintaining those relationships in an online environment versus bricks and mortar is significant.

The majority of people are straight, and movies, with their bigger budgets and burdensome marketing costs, will try to appeal to as many people as they can. As the means of production and distribution become more democratized with advances in technology, more gay stories will make their way to the mainstream.

The marketing costs are insane now. So even if you've got a picture like 'Flipped' which cost under $14 million, or $13.5 million, you're still going to spend on an national basis, if you release with a good national release, you're still going to spend, you know, $30-$40 million.

It costs a lot of money to make an album in a studio in New York with a producer and musicians. I have to pay a publicist every month. I have to pay for mastering, production, the manufacturing of the discs. Then, to promote an album properly, you have to spend a lot of money.

Look at it this way: if you write the novel of 'Cold Mountain,' it costs exactly the same to produce and market as a novel set in a room. If you make the film, the disparity of costs is huge.

People don't realize how much money you have to spend: styling, publicity, a manager, and your agent. That's a chunk of change.

To make an entire country as big as America aware of a movie costs so much money.

One of the beauties of B2B is that there is a finite number of customers. So the marketing costs are much different. You don't have to take out Super Bowl ads or plaster the New York subway system.

When newspapers started to publish the box office scores of movies, I was horrified. Those results are totally fake because they never include the promotion budget.

I'm not in the business to make people aware of me, and publicists are very expensive - they're $3,500 a month! I don't want to spend that kind of money so I can get a stupid article in 'Interview' magazine.

It is very likely that many firms spend more on advertising than, for their own best interests, they should.

The reason they don't make movies for adults and for people which are the largest bulge of the population is because they are not usually going to the movie the first weekend. They take a while to learn about it, probably word of mouth. It takes a lot of money to release a picture.

It costs so much to promote something these days that almost always safety is the preferred option, reference back to things which have been successful in the past. Also, people are simply not given the time to develop and find themselves and their audience as we were.

In order to have the success with 'Empire,' you have to have Fox; you have to have huge P&A. You have to have huge budgets for the show. I'm pretty confident that the budget of 'Empire' is six times what I'm spending on 'Have And Have Nots.'