Because there's so much stuff I don't release.
But thankfully, my first album, 'Wide Screen,' was sort of a critics' darling - everyone raved about it, but no one bought it. They only manufactured 10,000 copies; I wasn't even in the running for failure!
We are very far from our potential, but you aren't going to see 500 stores; that wouldn't be consistent with the exclusivity of our brand. You also aren't going to see a Loro Piana perfume, glasses, or watches, because we are concentrating on our core business.
One of the benefits of doing low-budget movies is you don't have to release them wide to recoup. You can release it in a smaller way, make your money back, and keep going.
I've made a lot of very small movies that may not have had a large initial audience. Then it shows up on cable.
I'm not saying it isn't frustrating that my films haven't gotten a bigger release, but I'm really happy with them and if you just keep cranking and eventually, if you have a certain sensibility, some of your movies will hit and some just won't.
Hollywood loves pre-validation. Even if someone has a property that was first published as a comic book that sold only 5,000 copies, for Hollywood, that is a stamp of approval. 'Oh, it was already published in another medium? Must be good!' They get assurance from knowing that someone else already took the risk.
NC-17 means that you get it in like 3 theaters. They won't run the spots on MTV, won't run the advertising. It's the kiss of death so there was really no other choice.
It just seems like that because I do a lot of independent films that don't get to the mainstream.
