To hear the Conservatives issue a command that all Leave voters must vote Tory, this seems insultingly complacent.
The impact of Brexit is likely to be slow and incremental, hardly the sudden transformation that some Leave voters wanted. Immigrants will not disappear, and manufacturing will not immediately return to northern-English cities - quite the contrary.
Of course we've got to deliver Brexit; but then we've got to win a majority by appealing to aspirational people in the centre ground of British politics, where there's a gaping hole.
For many Leavers, having been demonised in the vilest terms as racists, stupid and worse, it is hard to simply employ a hug-a-Remainer approach.
The argument in Labour around full membership of the single market is about whether it can be squared with delivering the desire of many of our voters to gain greater control over immigration. This is a proper concern - Labour must stand for those who voted leave every bit as much as we represent those who voted remain.
For those of us on that Leave side there is a natural credibility with those voters.
Labour must evince a positive vision for the future of our country outside the E.U. One that is consistent with the leave voters' objectives, without sacrificing our rights and protections, as the Conservatives threaten to do.
I think it's much harder for anybody who voted Remain to have credibility amongst the voters who voted to leave in terms of leading the country. It's not impossible, but it's much harder.