Gender Marketing Quotes

There's no way that any tabloid can survive if it doesn't get women to read it.

My recipes aren't geared towards women; my books are marketed towards women because women are the biggest market for weight loss, weight management and weight maintenance and for cooking.

We are still vulnerable to gender-targeted marketing no matter how carefully we edit our children's bookshelves.

I think romantic comedies in general are marketed towards women, and I think men are half the romance, so why not have some that are truly from a male point of view.

If you made a movie that no man in the world went near, but every woman in the world went to, you'd have the highest grossing movie of all time. You'd make trillions of dollars. But I don't want to make movies that are just for the ladies. I don't want to ghettoize any audience that way.

Toy companies aren't interested in ideology, they want to sell toys. If they would sell a toy that both boys and girls would buy, it doubles profits.

I think that there is clearly an understanding that the women's market is an important market. It's still often perceived as separate when it's not.

If the same energy went into marketing movies to women as they do on the other demographics we might see more of a spike.

I find it fascinating to see the fact that women want to buy things that they see on men.

Pink is female - but why? Are girls any more pink than boys? Are boys any more blue than girls? It's something that has been sold to us, mostly so other things can be sold to us.