I started a deli when I was 19 years old. Kevin O's. The sandwiches at Kevin O's were a little like Subway before Subway - fresh baked bread. My best seller was turkey with cream cheese and artichoke hearts. I just made it up.
It's relatively easy to set up a tech company, join an accelerator, and progress down a pathway towards success. It's more complex to do that with food.
I started a feta cheese company, Euphrates, in upstate New York in 2002.
My first words were always about food - I grew up in northern California, and when I was 10 years old, I had my own pretzel cart business.
The entrepreneurial spirit has moved from the garage in high-tech to the kitchen in food.
Thanks to my parents, who had me traveling around the world mouth-first, I knew from a young age I wanted a career in food.
I've always wanted to do something in the food and beverage world. Part of my MO is to go into unchartered territory. I enjoy a challenge.
One day, I'll open my own restaurant or do something related to food, though I can't cook to save my life.
A friend of mine had a private kitchen that was available and it was an inexpensive way of starting a restaurant and testing whether or not I could sell my cuisine.
I always wanted to open a delicatessen in Jerusalem and call it 'Cheeses of Nazareth'.
