My career is based on the slow build of an audience based on putting on a good show live and putting out a record every couple of years. I was already doing really well in terms of my goals, to keep my fans coming back.
I'm getting older and the performance onstage was definitely, it was a bit sexier, but it wasn't too much. I don't want to scare off my fans. At the same time my fans are growing up with me, and I don't want to go way over the top.
Like everyone else, I don't want it to get too far away from the racing because as time progresses, we're trying to get new fans and still keep the old fans and we've still got to have the racing.
You build a fan base over time, and they will accept you as long as it's good. Nothing matters as long as something's good. If it's bad, nobody will see it.
I've always said that our fans are our most important asset.
If the Rolling Stones are playing a concert across town, that's not my audience anyways. But I do find that there's a lot of people coming back around to see me again.
That's part of the 'MyMusic' idea: things that work online are the things that don't stop. If you go off the air for a long time, there's a concern about losing certain fans and momentum.
You want to create the fans that are following the team year in, year out.
We have to keep our fans watching not just at home on TV but here at the racetrack too. This is where you sell people on the speed and excitement of racing.
We don't want people to leave the stadium until the game finishes.
It's important to be a divergent musician and do a little bit of everything, except you have to make sure your fans are aware of it and that you string them along the right way.
Nicki Minaj is one of those rare artists who get the social aspect of their career. She interacts with her fans. She replies to them. She gets them information first.
I've seen shows that start to go down the path of fan service, and it really diminishes the quality.
We've got to get the public back into watching Test matches - speeding up the game with innovation is one way forward.
My goal is to help make tennis transition to what's coming next and to be able to continue to grow rather than falling down, because no new fans come to our sport.
If you're constantly just trying to go in this win-loss cycle that MLB is pushing, you are creating bandwagon fans, and that's not the type of fans you want to create.
Some people are caricatures of themselves, and some people keep people coming back and keep themselves growing. Otherwise, the fans would get bored.
We want to make our fans happy and I hope we can achieve that.
That's your end goal anyway, is to make the fans happy.
Don't hide things from the fans, because they will find them, and they will not be your fan anymore. I've seen that happen with many artists.
Racing is a great sport, but we need people to come along and see that for themselves. Maybe they're not used to going racing or haven't been before, but I think people get a taste for it; they do come back.
