Things that are ultimately complex must have a simple end user experience if they are to be successful.
Users do not care about what is inside the box, as long as the box does what they need done.
Your customer is anyone who depends on you, or who you depend on for success.
Ultimately, my boss is the audience.
Generally speaking, the stronger the connection between the financing and the ultimate beneficiary, the better the result.
If you do not care about your end user immensely, especially in the next few years, your brand will die.
We learned that very few people care how you accomplish something. Instead, these people care more about whether you create value for your end user.
When I was a policy analyst at the Electronic Frontier Foundation, I became obsessed with end user license agreements.
For a product to really be sustainable, it's really got to deliver the goods for the end user. That drives the whole rest of the equation.
I'm not a programmer myself, but I am a very, very picky end user of technology. I like my machines to work they way they're supposed to, all the time.
We are not for making shoes, so the shoemakers can have jobs, but so we can wear the shoes.
