I think is very important that Formula E can apply its technology to everyday cars and everyday usage just as F1 is sort of a testing formula for improvement in road cars.
If we were driving pure hydrogen automobiles, that automobile would actually help clean up the air because the air coming out of the exhaust would be cleaner than the air going into the engine intake.
Environmentally friendly cars will soon cease to be an option...they will become a necessity.
Some people say hybrid vehicles such as the Prius are only a bridge to the future ... but we think it could be a long bridge and a very sturdy one. There are many more gains we can achieve with hybrids.
We need a number of solutions - we need more efficiency and conservation. Efficiency is a big one. I think car companies need to do a lot better in producing more efficient cars. They have the technology, we just need to demand them as consumers.
Electric cars are going to be very important for urban transportation.
You're also looking at a global warming solution here in Europe: smaller vehicles, more energy efficient, many which use diesel fuel which is more efficient. And the price of gas here is $6 a gallon to discourage guzzling. A lot of big ideas and innovations coming out of Europe.
I definitely love that all these car brands are coming out with hybrid forms of every car that they have. It's very awesome because I think it does make a difference, and it doesn't hurt that you save a lot of money on gas.
I don't believe in the electric cars, but I strongly believe in hybrids.
The paradigm I want to change is that, you can have a car that is beautiful, manufacturable, affordable, safe, fast, and oh, by the way, does 100 mpg, or its energy equivalent. Why wouldn't you?
It's super important that people use their significant buying power to pull companies like Ferrari and show them there is a market for sustainable fuel. So many other car companies would take notice if Ferrari made headway on this measure.