The thing that concerns me most is that, in the digital age, if we fail to make efforts to maintain the value of our content, there is the high possibility for the value to be greatly reduced, as the history of the music industry has shown.
I think there are problems with compact disc copy protection that can't be resolved.
What we have noticed at YouTube is that many users who have uploaded infringing content are unaware that it's illegal to do so.
Purchasing and downloading a book on to your e-reader won't necessarily protect it from disappearing.
The U.S. government is saying that my website enabled piracy when the entire Internet is enabling piracy. Every ISP that connects people to the Internet is enabling piracy - Google is, YouTube is, everybody is.
A vital step for the technology sector is to signpost legitimate search options far more clearly and to delete links to sites that promote illegally sourced content.
People assume that we have certain rights based on property that may be different now in a digital world.
In the world according to Apple, content is just a bunch of digital bits, easily copied, nothing special.
If we enter into the kind of world that Google likes, the world that Google wants, it's a world where information is copied so much on the Internet that nobody knows where it came from anymore, so there can't be any rights of authorship.
I acknowledge that Hulu's easy accessibility probably keeps some people from pirating. But a respected industry analyst says less than 5% of TV content is being stolen today.
With piracy, people think it's about getting stuff for free. It's not - it's about getting rid of the middleman that stands between you and your enjoyment of the film or music.